Guest Author: Dr. Gratia Schoemakers, J.D., LL.M.
Did you ever wonder what happens to your digital footprint when you pass away? Well you should, particularly if you are part of the 77 percent of Americans who go online every day. While the internet has made our lives easier by allowing us to access our information with the simple push of a button, it may be difficult for our loved ones to do the same once we are gone.
Email marketing is one of the most cost-effective marketing tools for small businesses. If you’re looking for a way to reach your customers, email might be the perfect place to find them. Not only can email marketing be used to promote your products and services, but it is also effective in building relationships and brand awareness.
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. Social media marketing involves publishing content on your social media profiles, listening to and engaging with your followers, running campaigns or contests, and even doing paid social media advertisements. Businesses can share their content on social media to generate traffic to their websites and, hopefully, sales. The most popular social media platforms today are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
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I’m Dr. Tanisha, owner of The Clever Site, a web design agency that helps small business owners grow their business through strategy consulting and digital design. We build more than just beautiful websites, we build better businesses!