Email marketing is one of the most cost-effective marketing tools for small businesses. If you’re looking for a way to reach your customers, email might be the perfect place to find them. Not only can email marketing be used to promote your products and services, but it is also effective in building relationships and brand awareness.
Email marketing can be used to send newsletters, sales promotions, announcements, press releases, follow-ups, surveys, and much more. You can also send emails with important information about your business, such as holiday closures, maintenance plans, or changes to your service availability.
Whatever kind of emails you’re sending to your clients, it’s important that you first consider what you’re trying to accomplish and structure your message and strategy accordingly. Here are a few tips that will guarantee your email marketing success:
- Make it Personal
- Keep it Professional
- Make Emails Mobile-Friendly
- Stick to a Schedule
- Track your data
Make it Personal
Email marketing can strengthen relationships with your clients and even act as reminders for your prospects to reach out to you. Including the client’s name in the email personalizes your business and builds a connection between you and your client. It’s also important to inform your audience upfront so they know what to expect, and make sure it’s easy for them to unsubscribe if they choose to do so.
Keep it Professional
We all receive emails that we immediately delete, mark as spam, or ignore altogether. It’s important to make sure this is not the case with your emails, and if so, you need to understand why. One reason can be that you aren’t effectively grabbing your audience’s attention. Maybe your subject lines don’t interest your client, or maybe your call to action isn’t there. When creating an email to send out to your subscriber list, it is important to write a subject line that will make them want to open that email.
Make Emails Mobile-Friendly
Most people use their phones to check their emails these days, so the chances of your email being displayed on a mobile device is just as high as it being opened on a computer screen. This is why it’s important to ensure your message is mobile friendly. Your email might look perfect on your computer screen, but can look much different on a smartphone. Always double check to make sure all the links and graphics are working on desktop and mobile versions before sending out an email. Test, test, and re-test before you hit send!
Stick to a Schedule
Decide how often you plan to contact your subscriber list, and stick to it. Sticking to a consistent schedule keeps you on their radar, and ensures they won’t forget about you. As long as you aren’t constantly spamming your subscriber lists, email marketing can be a great tool for getting messages directly to your clients and prospects.
Track your data
Email marketing services allow you to track your data, such as whether or not an email was opened or if it was interacted with. Here at The Clever Site, we use Constant Contact. However, other popular email marketing services include AWeber, Mailchimp, ActiveCampaign, and more. It’s important to choose a reliable service because it’s up to them to ensure that your emails do not end up in your clients’ spam folder.
Hopefully these quick tips provide you with some help with your own email marketing campaigns. We wish you success and don’t forget to #BeClever!
